Web for Interdisciplinary Research and Expertise: W.I.R.E. is an independent think tank that curates the shaping of the future at the interface between science and practice. The foundation for this is a systematic early recognition of relevant developments and their translation into long-term strategies and fields of action for private and public organisations and their decision makers. I was asked to elevate the brand and reestablish the core values and communications message through a new logo, typography, colours, imagery as well as interior design.